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PRAGUE 14

PRAGUE 14

Making local city services easier to find and use

Making local city services easier to find and use

Prague 14 needed a clearer website where residents could find local information and services quickly. I led the UX/UI redesign, from user research and information architecture to wireframes and final interface design, working closely with developers on implementation.

Prague 14 needed a clearer website where residents could find local information and services quickly. I led the UX/UI redesign, from user research and information architecture to wireframes and final interface design, working closely with developers on implementation.

USER RESEARCH

INFORMATION ARCHITECTURE

PUBLIC SECTOR

2019

VIEW LIVE WEBSITE ↗

An earlier project (2020). The live site has since evolved

USER RESEARCH

Understanding how residents use the website

I conducted user research with 11 participants across three user groups to understand how people search for local information and where the existing website created friction.

I wasn’t really sure

where to look.

I wasn’t really sure

where to look.

11

PARTICIPANTS

3

USER GROUPS

NAVIGATION

Key information was hard to find

STRUCTURE

Content organisation varied across sections

CONTENT PRIORITY

Important content didn’t stand out enough

Who I designed for

Two roles rely on the interface, each with a different question to answer.

M

Marie

68 years old

CLEAR NAVIGATION

READABLE

NEEDS

Needs clear navigation, readable content and easy access to local services.

P

Petr

35 years old

ADMIN TASKS

ONLINE

NEEDS

Wants to complete administrative tasks quickly and efficiently online.

J

Jana

42 years old

FAMILY

LOCAL EVENTS

NEEDS

Looks for family services, local events and community information.

Sofie Moravcová

PRODUCT DESIGNER (UX & UI)

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